Men’s Color, Pattern, & Material Trend: S/S 2026 Sportswear Apparel
This surf and sportswear brand’s consumer is more than surf: he’s an athlete, an artist, a tastemaker, and a rebel. A member of Gen Z, he trains for surfing through skating, biking, lifting, and cardio. Challenging the rules through the belief that anything is possible, he cultivates curiosity and questions the predictable.
The identity of the client has been removed from presentation materials to protect the confidentiality and intellectual property of this trend forecast.
